About Pairled
Built by a partnerships leader, for partnerships leaders.
Because the tool didn't exist. So I built it.
The Gap
There's plenty of software for managing partners after the deal is signed. There's nothing for the questions that actually matter before you get there.
Pairled is that missing layer. A brief, not a gut feel.
The Partnerships Stack
Everyone built tools for the bottom. Pairled lives where the decisions are made.
Every feature was designed around one question:
What does a partnerships leader actually need to make a confident, well-reasoned decision , and then execute on it?
The Builder
Over 7+ years I've operated at the intersection of strategy and execution across three countries and four industries.
At Globe Telecom, I led Facebook Express Wi-Fi in partnership with Facebook, putting 11,000 access points on the map across the Philippines.
At Home Credit, I managed a 10,000-person sales force rollout for the consumer credit card line. As sales project manager, I helped make it the second fastest-selling credit card in the Philippine market during my tenure, with a 65% upsell rate, 15 points above the company KPI.
At Hótel Húsavík in North Iceland, I ran hotel operations through peak Arctic summer season, where I learned what it means to predict the needs of people before they articulate them.
At NuBinary, I wasn't just the partnerships leader, I was the operational backbone of the company. I built the function from scratch: the playbooks, the VC and accelerator relationships. I onboarded 40+ strategic partners, ran multiple co-marketing events, and developed MDFs with partners. Delivered 30% MQL growth and 100% KPI achievement, quarter after quarter, alongside some of the best fractional CTOs in the Canadian tech ecosystem.
I co-founded Tulay Insured, an insurtech startup born from a problem I lived as an international student in Canada, and took it from a grad school idea to real partnerships with major insurers. I launched They Lounge, a direct-to-consumer clothing brand for postpartum moms who deserve to feel like themselves again. And I built Pairled because the tool I needed in every partnerships role I've ever held simply didn't exist.
I'm currently the operations and client coordination lead at Element CPA, a virtual accounting firm for tech startups, while actively pursuing my next chapter in partnerships and alliances.
What I'm known for: making complex ecosystems simple. Bringing structure to chaos. Turning relationships into revenue. And always asking, but what does the data say?
Pairled is the tool I wish I'd had from day one.
The Journey
Alyssa is based in the Waterloo Region in Ontario, Canada. Happy to set up a coffee chat if you're in the area to talk about community building and partnerships.